New Travelers, New Expectations: 4 Things Gen Z is Looking for in Travel Planning in 2023
As the world continues to evolve, so do the preferences and expectations of travellers, especially among Gen Z, the young and dynamic generation born between the mid-1990s and early 2010s.
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As the world continues to evolve, so do the preferences and expectations of travelers, especially among Gen Z, the young and dynamic generation born between the mid-1990s and early 2010s. As we head into 2024, Gen Z has emerged as a powerful force in the travel industry, bringing with them a unique set of priorities and desires - from AI to digital convenience. To cater to this burgeoning segment of adventurers, travel companies and destinations must adapt and innovate their offerings.
Let's explore four key aspects that Gen Z travelers are looking for in their travel planning endeavors.
1. Authentic and Immersive Experiences
Gen Z travelers crave authenticity and unique experiences that go beyond the typical tourist traps. They seek a deeper connection with the places they visit and the people they meet. (1) In 2024, travel planning for Gen Z will focus on bespoke itineraries, cultural immersion, and opportunities to engage in activities that allow them to experience a destination like a local.
This is a generation that appreciates the fusion of technology and cultural experiences, embracing interactive exhibits, digital storytelling and interactive AI travel assistants. They are drawn to destinations that offer a blend of tradition and modernity, enabling them to delve into a place's history while also experiencing its contemporary cultural landscape.
2. Digital Convenience
Born in the digital age, Gen Z has a profound affinity for technology. Travel planning in 2024 must cater to this preference for digital convenience and personalisation. Gen Z travelers expect seamless online booking experiences, mobile check-ins, and easily accessible information about destinations.
Gen Z is highly attached to their smartphones, making a mobile-first approach imperative for travel companies and destinations. In fact, the European Travel Commission states that 42% of American Gen Zs interact more with their phones than with people!
In 2024, Gen Z travelers expect real-time communication with travel providers, with the need to feel understood by them (2). This includes responsive customer support through chatbots like how Live the World’s Maya is powered, where they can get immediate answers to their queries or resolve any issues that may arise during their trip. Quick and effective communication channels not only enhance the travel experience but also give travellers a sense of security and trust in the services they have chosen.
3. Hyper-personalization through AI
Gen Z is the generation of personalization, and in 2024, they expect nothing less from their travel experiences. Artificial Intelligence (AI) is revolutionizing travel planning by providing hyper-personalized recommendations and immersive previews of destinations. (3)
Incorporating AI-driven travel assistants that truly understand individual preferences, recommend unique itineraries, and provide real-time support will become a crucial aspect of travel planning in 2024.
4. Remote and Off-the-Beaten-Path Destinations
In contrast to previous generations, Gen Z travelers are more inclined to explore remote and lesser-known destinations, seeking escape from overcrowded tourist hotspots. (4) In 2024, travel recommendations must embrace the trend of off-the-beaten-path experiences to satisfy their thirst for adventure and authentic encounters.
This includes eco-lodges nestled in pristine natural landscapes, remote cultural heritage sites, and sustainable travel initiatives in remote areas - all exciting aspects that will attract Gen Z travellers who are seeking to forge a genuine connection with nature and diverse cultures.
Get ahead of the curve? Getting ready for Gen Z Travellers
Gen Z travelers in 2024 are pushing the boundaries of traditional travel planning, demanding convenience, authenticity, and personalisation. Ultimately, to win the loyalty of this influential generation, travel companies must adapt their offerings to align with these changing expectations.
A great way to do this is by incorporating their own AI travel chatbot into their platform, giving travelers access to simple and easy travel planning, personalized recommendations, speedy responses, and digital convenience.
Maya Travel offers companies white-label AI assistant software that can be tailored to their brand, enabling them to meet these expectations and elevate their services with 24/7 customer service and the opportunity to constantly inspire and inform travelers with relevant, personalized information.
Sources:
- CNBC: Gen Zs don't have a lot of money, but they're traveling anyway
- European Travel Comission: Study on Generation Z Travellers
- QTravel.ai: Tourism in the Digital Age: How to Capture the Attention of Gen Z
- Fortune: Gen Zers and millennials get travel right. Here’s their recipe for the ultimate vacation
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